Lifting search visibility in a

competitive machinery market

Client:

John Deere India

Sector:

Agriculture & Industrial Machinery

Services:

SEO Strategy, Technical SEO, Content Optimisation

What we did (in a nutshell):

With competition rising in agricultural equipment searches, John Deere needed to strengthen its organic presence and improve visibility for its India website. Search performance had slowed due to outdated on-page elements, declining authority and technical issues.

We began with a full SEO audit to identify gaps. Meta titles, descriptions and heading structures were refined across key pages, while technical fixes improved load times, resolved indexation issues and stabilised mobile performance.

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Website Screenshot

To strengthen authority, we built a backlink plan focused on high-quality agriculture and industry domains, reinforcing John Deere’s position within the category.

Alongside this, search-intent led content optimisation helped capture emerging queries and improve product-level discoverability, lifting both visibility and traffic quality in organic search.

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Impact

  • Achieved40–50%year-on-year organic growth over 2023–2025.

  • Growth in monthly organic users from

110K–170K

in 2023

to

240K–300K+

in 2025