Driving organic growth

with smarter SEO

Client:

Canara Bank

Sector:

Banking & Finance

Services:

SEO Strategy, Technical SEO, Content Optimisation, Off-Page SEO

What we did (in a nutshell):

Canara Bank’s organic performance had hit a plateau. Traffic was steady, but not growing. Technical issues, outdated on-page elements and a thin backlink profile were limiting the bank’s ability to compete in a high-stakes category, where financial queries are dominated by authoritative players.

So we strengthened the foundation.

Our approach unfolded across four focused phases. We began by overhauling the on-page structure, refining meta titles, descriptions, headers and internal linking across priority product and service pages to build a cleaner, more search-friendly framework.

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IBEF Website Screenshot

From there, we tackled the technical bottlenecks, improving page speed, resolving crawl issues and tightening mobile performance to deliver a smoother, more responsive experience.

Once the platform was stable, we focused on building authority. High-quality backlinks from credible, finance-aligned domains strengthened the bank’s competitiveness across core keywords. And with monthly audits and data-led refinements, the site continued to evolve, ensuring visibility, engagement and discoverability improved with each cycle.

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Impact

  • Canara Bank’s website recorded a growth from 11.19M organic users (Nov 2023–Sep 2024) to 12.51M (Oct 2024–Aug 2025), marking a solid 11.8% year-on-year lift post-optimization.