Enhancing IBEF’s website and newsletter ecosystem

for faster updates and stronger audience reach

Client:

India Brand Equity Foundation (IBEF)

Sector:

Government & Trade Promotion

Services:

Website Management, Newsletter Operations, Hosting, SEO

What we did (in a nutshell):

As IBEF continued to expand its global reach, it needed a digital system that could support high-volume updates and a daily newsletter for more than 80,000 subscribers. The challenge was to make this high-volume flow feel seamless.

We rebuilt the ecosystem! The website was managed around the clock, with 120 - 150 updates handled every month. Tenders, reports and news articles were published within 30 - 45 minutes, ensuring the platform stayed current throughout the day.

The daily newsletter was delivered through an authenticated setup, maintaining consistent reach with an average open rate of over 25% and a bounce rate of less than 1%. To support rising traffic volumes, we stabilised the hosting environment and improved the site’s underlying structure through refinements to metadata, schema, hierarchies and crawl behaviour.

With these upgrades, we create a more stable, discoverable and communication-ready system for IBEF