Enhancing IBEF’s website and newsletter ecosystem
for faster updates and stronger audience reach
Client:
India Brand Equity Foundation (IBEF)
Sector:
Government & Trade Promotion
Services:
Website Management, Newsletter Operations, Hosting, SEO
What we did (in a nutshell):
As IBEF continued to expand its global reach, it needed a digital system that could support high-volume updates and a daily newsletter for more than 80,000 subscribers. The challenge was to make this high-volume flow feel seamless.
We rebuilt the ecosystem! The website was managed around the clock, with 120 - 150 updates handled every month. Tenders, reports and news articles were published within 30 - 45 minutes, ensuring the platform stayed current throughout the day.
The daily newsletter was delivered through an authenticated setup, maintaining consistent reach with an average open rate of over 25% and a bounce rate of less than 1%. To support rising traffic volumes, we stabilised the hosting environment and improved the site’s underlying structure through refinements to metadata, schema, hierarchies and crawl behaviour.
With these upgrades, we create a more stable, discoverable and communication-ready system for IBEF
“What stood out was the stability and ease of execution. From website updates to daily newsletters, everything started running more seamlessly and consistently.”
Impact
25%+ average open rate on daily newsletters
<1% bounce rate
99.9% uptime even during peak traffic spikes
30% increase in impressions
Stronger digital performance andimproved AI-based visibility
